01649cam a2200265 4500 275653760 TxAuBib 20120616120000.0 060418s2006||||||||||||||||||||||||eng|u 2006011142 9781578511839 hc. $26.95 1578511836 hc. $26.95 DLC DLC BAKER C#P TxAuBib Gorman, Leon A. L.L. Bean : the making of an American icon / Leon Gorman. Boston, Mass : Harvard Business School Press, 2006. xv, 304 p., [16] p. of plates : ill. (some col.) ; 25 cm. Includes bibliographical references (p. 283-289) and index. L.L. gives me a job -- Learning the business -- Who will succeed L.L.? -- A committee of one -- Living the L.L. story -- "To run a perfect company" -- Taking L.L.Bean professional -- Fashion boom and bust -- Back on track -- End of an era -- TQ and other ventures -- A loss of relevance -- Time for transformation -- Platform for growth. Contains the story of L.L. Bean and his iconic business from the first product, Maine hunting shoe, of which 90 of the first one hundred were defective and the purchase money was refunded. L.L. Bean learned from this and went on to found a business based on customer satisfaction and a guaranteed product. It details how the business was carried on by the family to its present day success. 20120616. L.L. Bean, Inc. Camping equipment industry United States. Mail-order business United States.